As experts in the field of managing and executing advertising campaigns, we had the honor of working with the brand "Itoll" on a road environment campaign. The campaign focused on intercity routes and key city entrances to introduce the innovative online toll payment service without stopping to the target audience. Despite the inherent challenges of media management on long and busy routes, by strategically selecting advertising positions and continuous monitoring, we were able to effectively and widely convey the brand message to drivers and road users. This campaign was an important step in increasing brand awareness and promoting the use of its digital service.