We hosted the introduction and launch of Peugeot motorcycles in the Iranian market by managing a 360-degree campaign. This comprehensive campaign included an unveiling, exhibition, press activities, outdoor advertising and a multi-platform campaign. Given the brand’s 125-year heritage, the project was implemented in strict compliance with Peugeot’s strict marketing rules as well as with an effective localization approach. This campaign marked the re-introduction and entry of Peugeot motorcycles into Iran.
