Sampling and marketing in shopping malls and points of sale is one of the most effective strategies for converting an audience into a customer and creating a tangible product experience. In these environments, the consumer is in the decision-making moment, and the provision of a targeted sample or promotion can directly influence their final choice. Creativity in execution—from designing engaging and interactive booths to providing samples that tell the brand story—is key to capturing attention amidst the competition. Complementing this process with complementary advertising, such as banners seen in high-traffic areas, in-store digital advertising, or even relevant social media campaigns, can reinforce the message, increase brand recall, and successfully drive the customer to purchase. This integrated approach not only increases immediate sales, but also lays the foundation for long-term customer loyalty.