The production of a genuine German detergent brand during the economic and social growth of the early 80's was an influential event in Iran's economy and industry. The significance of the "Peril" brand from Henkel Company in Iran was so high that a long, highly effective advertising program was designed and implemented in line with the standards of the world's advertising industry day in partnership with the proud "TBWA" advertising agency for the Iranian market. The production of the first full HD teasers along with the standard of the day and the use of the international manufacturing and planning process was another achievement of this collaboration for the Iranian advertising industry.