Henkel, Germany, as one of the leading manufacturers of detergent products, has always been a global leader in the global marketplace. Therefore, the presence of this brand in Iran and the production of high quality products were of great importance. Promotion and marketing activities of international brands are always based on strict and scientific standards, and this is by no means to be ignored. So, in order to work with this brand and adhere to these standards, we made important changes to our portfolio. It was not for us that was a long step forward for the Iranian advertising class.