The most important feature of Himalaya products is their naturality. This goes beyond a slogan and, in fact, is the core of the work culture and the main concern of this brand. The style and design of the company was based entirely on a transnational standard and should be maintained by preserving this culture and localization structure. Perhaps this was our biggest challenge in the campaigns of this brand. In addition to localizing ads for this brand, we have been advertising and buying media in our brand with this brand.