The Midea brand may have appeared as a new player in the Iranian market, but in fact the brand has an important place in the international manufacturing industry for all kinds of AC products, and this has always been in the design and implementation of this brand's promotional campaigns as well as shopping. The media has been considered. From the very beginning, it was clear that the brand was supposed to be in the midst of the market and in competition with best-selling brands, which clearly indicated the need for an effective and powerful campaign. We were on the path to introducing the brand and running a successful advertising campaign alongside them.