The need for a completely different and impressive ad in the growth of this brand allowed us to think of a completely different and revolutionary idea. On the other hand, the original product intended to design a campaign called "Shot" dictated a different space. At the same time, these two needs simultaneously created the idea of a simple but technology-based design (LEDs) that was epic in its own way. However, in the last moments, the use of the "shot" brand was removed from the advertising campaign. Parallel with ATL Advertising, sampling activities in the BTL Shopping and Promotion Centers also complemented this campaign.